We only work with dental practices
Aether Digitals does not take on restaurants, trades or general SMEs. Every site we build is for a dental practice, which is why we could audit this market rather than sample across a dozen unrelated ones.
Research
The State of Irish Dental Websites
We audited Irish dental practice websites on the things that decide whether a patient books: mobile speed, online booking, Google Business Profile completeness, and treatment page structure.
research.sampleSize — set once the audit run is complete
Findings
What we found
stat — from the audit run
Take over 4 seconds to load on mobile
stat — from the audit run
Have no online booking
stat — from the audit run
Google Business Profile unclaimed or incomplete
stat — from the audit run
Use one generic services page instead of treatment pages
Method: automated audit of publicly available pages and Google Business Profiles. No patient data accessed. Full methodology published with the paper.
Why us
Built for dentists only
This paper exists because we don’t work with anyone else. A generalist agency could not have written it.
Dental advertising has its own rules
The Dental Council of Ireland's code of practice governs patient testimonials and before/after imagery, and the Advertising Standards Authority for Ireland applies on top. A generalist agency builds sites that breach both without knowing it.
Treatment value changes the maths
A single implant case in Ireland runs €1,800–€3,500 and All-on-4 runs €9,500–€14,000 per arch. Conversion decisions that are marginal for a €60 service are decisive here.
Patient data is special category
Booking forms collect health data under GDPR Article 9 — a higher bar than an ordinary contact form. It's the first thing we get right, and the thing most practice sites get wrong.
Context
The market
889
Dental practices in Ireland
IBISWorld
29%
Of Irish businesses take online bookings
CSO 2025
32%
Of local ranking is your Google Business Profile
Local SEO data
48hr
To see your homepage rebuilt
Our turnaround
Want yours audited?
We run the same audit on your practice and send it back with your homepage rebuilt. 48 hours, no call.
Or see what it costs to fix.